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Xiaomi Sells its First 100,000 “Red Rice” Phones in 4 Minutes

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The Chinese company, Xiaomi, has been in the news recently for several reasons and they can add one more as their first Red Rice (Hongmi) smartphone, a mid-range model, sold out its  100,000 devices in four minutes  on the internet, which is the only way you can purchase a Xiaomi product. Last month they released a flagship device, the Mi-3, and sold out the 100,000 devices in less than a minute and a half!  Their phones use the Android Operating System, but is heavily skinned and customized by Xiaomi. They aim to sell a high quality product at a reasonable price – the Red Rice smartphone sold for only $130 and included: 4.7-inch 720p display 1.5GHz Quad-Core MediaTek Processor 1GB of RAM 8MP Camera The other reason Xiaomi has been in the news is because they have been called the Apple of China, although they prefer to think of themselves as the Amazon of China. They want to sell directly to the customer, at a competitive price, and then make their real money with add-ons, such as soft