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Facebook Ads On iPhone Are 1,790% More Profitable Than Those On Android

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While you may see the same adverts inside the Facebook app no matter which smartphone you use, those ads are 1,790% more profitable on the iPhone than they are on Android-powered smartphones. That’s according to an analysis of over 200 billion Facebook ads from Nanigans, one of the biggest customers of Facebook ads. That’s a massive difference in return on investment, and it makes you wonder why anyone would want to advertise on Android. Why would you spend money on Android ads when you could get a 1,170% greater ROI on iOS? It’s not like adverts on the iPhone cost significantly more, either. TUAW reports that the average cost per thousand impressions (CPM) on Android is $4.87, while on iPhone it’s just 12¢ more at $4.99. Furthermore, advertisers typically make around 162% of the cash they spend on iOS ads, according to Nanigans’ data, while on Android they  lose  10%. These figures don’t give Android a great image for advertisers. In fact, Nanigans says it had to think twice about p