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Motorola Announce Project Ara, A Hardware Platform Just Like Phonebloks

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A little earlier on in the year, you might remember a little project that made a few waves on the internet that went by the name of  Phonebloks . Essentially, the project was Lego in smartphone form, the idea was that you can pick and choose which modules you want, which you don’t and so on. It would also lead to far more recyclable devices. Instead of throwing out a year or two old phone because it’s slow, you could simple buy a new application processor for it. This all sounds like something out of the future and, frankly, it still is rooted very much in the future. However, Motorola have come out and revealed that they’re working on their own version of the Phonebloks concept, calling it Project Ara. Project Ara runs pretty much parallel with what Phonebloks is trying to achieve, a smartphone that allows you to pick and choose what you want, rather than having to pick from a handful of companies’ ideas. Motorola hasn’t just taken a good look at Phonebloks and made their version be