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Why Do So Many People Wait In Line for iPhones?

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Samsung has been trying to beat Apple at its own game for a long time now, and in some ways they’ve succeeded (more market share), but in others such as brand loyalty and getting people so excited as to stay hours at a time in line for the new device, they still have a lot to learn from Apple. That’s why they’ve now sent a  crew of videographers  to find out what’s going on and why do these people always stay in line for a new iPhone? “Other companies release new phones, but there’s not as much passion and heat (from buyers),” a Korea-based producer from Samsung Broadcasting Center/Cheil Worldwide, who asked not to be named. “It’s only Apple. Why? We’re curious. Samsung will then use the video internally so the executives can understand why people are so passionate about the new iPhones, and try to replicate that with their own marketing campaigns. But I believe they’re going to have their work cut out for them. Besides the fact that Apple has always had very passionate and loyal cu