Samsung’s Exynos is now the industry’s fourth largest processor brand
Samsung’s semiconductor division has become an increasingly important part of its mobile strategy in the past couple of years, and market research firm Strategy Analytics has revealed that the strategy has boosted the company’s share significantly lately. Samsung’s Exynos is now the fourth largest processor brand in the smartphone industry. Shipments of Samsung’s in-house Exynos chips grew to 50 million units last year, according to DRAMeXchange, although only 15 percent of the phones that Samsung sold in 2015 packed one of its own processors. Exynos chips are most commonly found in Samsung’s flagship smartphone range, but the company recently announced a new 14nm mid-range chip as well. Interestingly, the data doesn’t take into account the actual manufacturing of processors, as the numbers look at the shares held by Apple and Qualcomm too. Unsurprisingly, Qualcomm retained its top spot in the smartphone market, with a 42 percent share. This was followed by Apple, which also de