Amazon doesn’t need to be in phones if it’s in everything else
Yesterday, Amazon unveiled a selection of nifty new Alexa powered speaker products , along with an assistant powered Fire TV 4K dongle and even an alarm clock. Amazon also pushed the price down on its flagship Echo product, making it more temping than ever to let Amazon get its virtual assistant hooks into your home. Alongside the new hardware announcements, Amazon also announced a partnership with BMW. The arrangement will see Alexa installed in new BMWs and Minis launching through mid-2018, offering drivers voice commands for the news or weather while on their daily commute, as well as access to third party apps. BMW and Ford have previously worked with Amazon on a selection of Alexa Skills that allow drivers to check their remaining fuel, among other things, from the Echo in their living room. Despite already shipping Alexa on a couple of high profile smartphone launches , Amazon is increasingly looking like it doesn’t need a major presence in handsets to fulfil its goal of makin